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Planned Giving



  • Please contact Seth Speyer, Executive Director of Planned Giving at 202-885-3411 or

  • Office of Development and Alumni Relations
    4400 Massachusetts Avenue NW
    Washington, DC 20016


Mailing Address

Former Student-Athlete Giving Back to AU Athletics

George "Cookie" Reed-Dellinger, Kogod/BSBA '69, Kogod/MBA '71

George Reed-DellingerBeginning with the 1976 Olympic Games in Montreal and extending through last winter in Pyeongchang, South Korea, George “Cookie” Reed-Dellinger has experienced 15 Olympics. It is no surprise, then, that athletics also played a significant role in his American University experience.

Reed-Dellinger began playing soccer his sophomore year. Although at first he “ran like a fire hydrant and kicked with my toe,” he later became captain of the soccer team, a highlight of his time at AU. To this day he remains firmly connected to the team through volunteer service on the AU Athletics Eagles Leadership Council, through philanthropic support—he gave a gift to name the men’s locker room—and through mentoring student-athletes in their professional careers.

An alumnus twice over, an AU legacy parent (of daughter Whitney Dellinger, CAS/MA ’09), and a former adjunct professor in the Kogod School of Business, Reed-Dellinger now evaluates financial markets as senior vice president at Washington Analysis. As a professor, he showed his AU students the power of investing in education. He would assign a range of investments from stocks and bonds to horses and antiques. Then, after taxes or capital losses, Reed-Dellinger would underscore that “an investment in tuition is the best investment you can make. The IRS and the divorce court can’t take your education. You’ll feel better about yourself and probably make more money.”

Reed-Dellinger, who also recently joined the American University Alumni Board, has chosen to further his personal investment in AU student-athletes by naming the university as a beneficiary in his estate plans. He intends to provide need-based financial support through the “Cookie Scholarship” for student-athletes who play soccer at AU. “It is time to give back,” Reed-Dellinger says. “As I retire, it made sense to give more time, focus, and resources to AU. Once an Eagle, always an Eagle.”

For information on how your vision and charitable estate planning can create a legacy at American University, contact Seth Speyer, Executive Director of Planned Giving, at 202-885-3411 or

This article originally appeared in the March 2017 issue of American magazine.

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A charitable bequest is one or two sentences in your will or living trust that leave to American University a specific item, an amount of money, a gift contingent upon certain events or a percentage of your estate.

an individual or organization designated to receive benefits or funds under a will or other contract, such as an insurance policy, trust or retirement plan

"I give to American University, a nonprofit corporation currently located at 4400 Massachusetts Avenue, NW, Washington, DC 20016, or its successor thereto, ______________* [written amount or percentage of the estate or description of property] for its unrestricted use and purpose."

able to be changed or cancelled

A revocable living trust is set up during your lifetime and can be revoked at any time before death. They allow assets held in the trust to pass directly to beneficiaries without probate court proceedings and can also reduce federal estate taxes.

cannot be changed or cancelled

tax on gifts generally paid by the person making the gift rather than the recipient

the original value of an asset, such as stock, before its appreciation or depreciation

the growth in value of an asset like stock or real estate since the original purchase

the price a willing buyer and willing seller can agree on

The person receiving the gift annuity payments.

the part of an estate left after debts, taxes and specific bequests have been paid

a written and properly witnessed legal change to a will

the person named in a will to manage the estate, collect the property, pay any debt, and distribute property according to the will

A donor advised fund is an account that you set up but which is managed by a nonprofit organization. You contribute to the account, which grows tax-free. You can recommend how much (and how often) you want to distribute money from that fund to AU or other charities. You cannot direct the gifts.

An endowed gift can create a new endowment or add to an existing endowment. The principal of the endowment is invested and a portion of the principal’s earnings are used each year to support our mission.

Tax on the growth in value of an asset—such as real estate or stock—since its original purchase.

Securities, real estate or any other property having a fair market value greater than its original purchase price.

Real estate can be a personal residence, vacation home, timeshare property, farm, commercial property or undeveloped land.

A charitable remainder trust provides you or other named individuals income each year for life or a period not exceeding 20 years from assets you give to the trust you create.

You give assets to a trust that pays our organization set payments for a number of years, which you choose. The longer the length of time, the better the potential tax savings to you. When the term is up, the remaining trust assets go to you, your family or other beneficiaries you select. This is an excellent way to transfer property to family members at a minimal cost.

You fund this type of trust with cash or appreciated assets—and may qualify for a federal income tax charitable deduction when you itemize. You can also make additional gifts; each one also qualifies for a tax deduction. The trust pays you, each year, a variable amount based on a fixed percentage of the fair market value of the trust assets. When the trust terminates, the remaining principal goes to AU as a lump sum.

You fund this trust with cash or appreciated assets—and may qualify for a federal income tax charitable deduction when you itemize. Each year the trust pays you or another named individual the same dollar amount you choose at the start. When the trust terminates, the remaining principal goes to AU as a lump sum.

A beneficiary designation clearly identifies how specific assets will be distributed after your death.

A charitable gift annuity involves a simple contract between you and AU where you agree to make a gift to AU and we, in return, agree to pay you (and someone else, if you choose) a fixed amount each year for the rest of your life.

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